Month: August 2006

It is cheaper to aggregate than to produce

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Good Old Trend

My good friend Henrik Torstensson wrote a few wise (Swedish) words in May last year that stuck with me. In short, his thesis was that it is cheaper to aggregate content than to produce it. Very simple one might think, but looking at Swedish publishers web strategies it’s obvious that everyone’s not onboard the train. I’ll give you the latest example. VeckoRevyn is one of the largest magazines for women between 18 and 25 in […]