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Interview: Effie Liu

Sep 27 2016

If anyone wants to discuss the state of pop music in NY in the present day, it’s basically becoming a given that Effie Liu’s name will come up in the process. The pint-sized, pink-haired singer has been destined for pop stardom, and her EP, Magenta Agenda, was the perfect summertime pop EP to get us through the sweltering heat. We recently sat down with her to learn more about her process and why she’s such an inspiration!

Congratulations on your latest release! For people who haven’t heard the release yet, what can they expect?

The Magenta Agenda EP is a collection of reggae-inspired pop jams that I’ve been working on for the past year. It’s a project that highlights my personal experiences with overcoming hardship, plus one love song for the sweet-tooths out there.

You started out in the fashion business and then moved into a musically artistic avenue. What would you say drew you to fashion and music? Do you find similarities between the two?

I was always interested in both mediums growing up. For me, they’re innately tied together as ways I can express myself. Musical styles don’t end with their sound – get you a (wo)man that can do both!

You’ve played some incredible shows out in NYC. What have been some of your favorite shows so far? Do you have any pre-show rituals, do you feel nervous, and what are the greatest rewards in performing and meeting fans?

My favorite show that I’ve played in the city was for Willie Mae Rock Camp for Girls. It’s an organization designed to empower women and girls through music education. It was an honor to be able to play for a group like that, as I know how much I would have benefitted from seeing role models like myself in music when I was a kid.

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You’ve been in the music world for a while now. What would you say have been the biggest lessons you’ve learned so far?

The biggest lesson I’ve learned is to trust yourself and those closest to you. When it comes to your own music, no one can help you articulate your vision better than you can. If you believe in what you’re doing, you know best. Feedback is important, but always take it with a grain of salt.

What can we expect from you in the rest of 2016?!

Look out for my live shows, popping up from now til forever. Plus I’ve got some videos on deck. And maybe even some cute new merch!

Thanks Effie! More information about the artist can be found here.