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Canadian electro-pop juggernaut Kiesza releases the Nytrix directed music video for new single “When Boys Cry”.

“Throughout history, men have had less permission to be vulnerable with their feelings than woman, despite the fact that male and female energy both lives and seeks balance in all of us. As a champion of female empowerm?ent myself, I equally champion the empowerment of men to tap into their feminine power and allow themselves to be vulnerable emotionally. “When Boys Cry” shines a light on this subject. I wrote the melody and lyrics of the song with the intention of supporting men, so they feel confident sharing this side of themselves with the world, and encourage people as a whole to celebrate it when they do”